Internet Marketing

Internet Marketing is a term used for marketing products and/or services online. It refers to advertising and marketing efforts by use of present technology and electronic medium. Essentially, Internet marketing refers to the strategies that are used to market a product or service online. Internet marketing and online advertising efforts are typically used in conjunction with traditional types of advertising like radio, television, newspaper and magazines. It provides marketing strategies that include search engine optimization and search engine submission, copywriting that encourages site visitors to take action, web site design strategies, online promotions, reciprocal linking, and email marketing.

There are a number of terms specific to online marketing:

 Internet:

 It is helpful to know whether you’re a search engine marketer or just need to speak with one.

CRO (Conversion Rate Optimization): 

 It helps marketers to understand how effective their calls-to-action are on a website. Planning for CRO is important when youare selling a product or service, asking visitors to sign up for your newsletter or any other action.
  
Local Search:

 One area of search engine marketing that is beginning to grow is local search. This allows users to find Web sites and businesses that are within a local geographic range. 

Mobile Marketing:

 With an ever-increasing number of consumers depending on their smartphones, it is possible for any business to reach a target audience. For this reason, it is important to have a mobile site or even an app for your business.
 
Permission Marketing:

  It will ask users’ permission to display the ad. If a person gives permission, the probability to look at it and absorb the information it provides, is much greater.
 
Remarketing/ Retargeting:

 When a user visits your website, a cookie is set on their computer. Even after they leave your website and continue searching around the Web, your ads will pop up wherever they are. This keeps your site in their mind.

Contextual Advertising:

 It is a form of advertising that offered by most search engine advertisers, like Google. It post your ads with Web pages, blog posts and news articles that are related to your organization. By matching your advertised search terms with Web content, there is a higher chance of click through and conversion.
 
Day Parting:

 This means setting up your ads to display only at certain times of the day and/or week. Selecting the best time to have your ads on display can save money while giving you the most reach.
 
Geo-Targeting:

With geo-targeting, you can set your ads, including PPC campaigns, to reach only those in a specified physical location. Search engines use IP addresses to determine if a user is in the market that you are trying to reach or not.

ROS (Run of Site):

 This allows banners to appear on any page inside of a website. Then, no matter what page a person clicks through on your website, they can easily see that advertisement.
 
Unique Value Proposition (UVP):

 This is any trait that sets your company, service and products apart from all the rest. .

MAIN COMPONENTS OF INTERNET MARKETING

Ecommerce

Ecommerce refers to the buying and selling of goods and services online and the transfer of funds between buyer and seller. E-commerce is widely considered the buying and selling of products over the internet, but any transaction  that is completed solely through electronic measures can be considered e-commerce. E-commerce is subdivided into three categories: business to business or B2B (Cisco), business to consumer or B2C (Amazon), and consumer to consumer or C2C (eBay), also known as electronic commerce.

Niche Marketing

Niche Marketing is a popular form of internet marketing that involves targeting a subset of an industry or market. In other words, a more narrowly-defined group of target customers. The aim is to avoid going up against established competitors and instead create valuable products and services for a previously underserved market segment. With so much choice available online and the ease with which information is searchable, increasingly internet-sarvy customers gravitate to these specialist providers, who are marketing specifically to them, creating a mutually-beneficial relationship.

Affiliate Marketing

Affiliate marketing is a form of internet marketing where a company pays or rewards an affiliate for visitors and sales generated as a result of their marketing efforts. There are two ways to approach affiliate marketing: You can offer an affiliate program to others or you can sign up to be another business's affiliate. As the business driving an affiliate program, you'll pay your affiliates a commission fee for every lead or sale they drive to your website. Your main goal should be to find affiliates who'll reach untapped markets. For example, a company with an e-zine may make a good affiliate because its subscribers are hungry for resources. So introducing your offer through a "trusted" company can grab the attention of prospects you might not have otherwise reached.

You should also make sure you aren't competing with your own affiliates for eyeballs. Any marketing channels you're using, such as search engines, content sites or e-mail lists, should be off limits to your affiliates. Put marketing restrictions into your affiliate agreement and notify partners immediately. It's your program--you set the rules. Or, if you prefer, you can let your affiliates run the majority of your internet marketing.